Wednesday, June 27, 2012

Are Celebrities the New Fashion Designers?

The style of Americans is constantly transitioning. With new designers and upcoming labels being created everyday and multiplying due to more accessible outlets and technology, Americans, now more than ever, have access to multicultural styles from across the nation. Where New York was once thought as the fashion capital of the country, and perhaps even the world, Southern California is gaining more prominence due to Hollywood celebrity influence, completely changing the way Americans gain exposure to the newest trends and fashion.
This has even changed the way designers do business, where once, advertisements and commercials was the most significant way to showcase their threads, a paparazzi photo of Paris Hilton in a certain designer's clothes can make headlines in the tabloids, and accidentally promote the designer. It is not based so much on news print and media to display these clothes anymore, saving millions of dollars in advertisements, but it is the act of giving away free clothes to celebrities, in hopes that they will to wear their designs on a particular day that they get shot in a paparazzi photo. The whim of Hollywood celebrities now has precedence over choosing the trends of Americans across the nation.